Your personal brand can be vital to you professionally. It is how you present yourself to current and potential clients.
You need to create a strong personal brand if you want to be considered influential. Your personal brand helps you stand out from everybody else. You can use your personal brand to demonstrate your knowledge and skills about your areas of expertise.
In many ways, your personal brand is what makes you memorable. It is your personal brand that helps you stand out from the thousands of other people like you.