Food and Beverage Photographer and Stylist

Creative Director, Photographer and Food Stylist in collaboration with my Advertising Agency WOW Studio for Kosmosis Gin.

I believe in creating bold and vibrant art and bringing your brand to life! I have also been responsible for designing their Website that will be launched soon.

I specialise in the art of photographing and styling food, drink and products for advertising across digital, social and print media.

My services also include professional photography and videos, recipe development, prop sourcing, background surface producer, curating social media content for food brands and restaurants and trade show cheffing for food exhibitions!

I also offer a full house package using the photographs and videos to create content for brands to use on social media platforms and their websites. Another service I offer is Social Media Management for the busy entrepreneur.

Creative, modern, bold professional food and beverage photography and styling in Pretoria, South Africa.

I had the honour of working with this amazing team at Kosmosis Gin.

Product photography plays a crucial role in capturing the essence and quality of a product, especially in the competitive world of spirits like gin. For a local brand like Kosmosis, the visuals are not just about showcasing the product but also about creating an experience and a story that resonates with the target audience. As an advertising agency, our role in this process is pivotal. We are responsible for translating the brand’s vision and values into captivating visual content that speaks to consumers.

Creating a mood board is the first step in this process. It helps us establish the aesthetic direction for the brand’s website and sets the tone for the overall design. For Kosmosis Gin, we would focus on elements that reflect sophistication, quality, and a touch of local flair. The mood board serves as a visual reference point, ensuring that everyone involved in the project is aligned on the creative direction.

Once the mood board is approved, we can move on to the actual photography process. This involves selecting the right props, setting up the lighting, and arranging the product in an appealing way. Attention to detail is key, as every aspect of the image, from the composition to the colors, plays a role in conveying the brand’s identity. Through our photography, we aim to not only showcase the product itself but also to evoke a feeling or a lifestyle that the target audience aspires to.

Overall, our involvement in the commercial photography and mood board creation for Kosmosis is about more than just creating pretty pictures. It’s about telling a story, creating an emotional connection with consumers, and ultimately, helping the brand stand out in a competitive market.

Do I use AI – indeed I do. But all the product photos displayed here (apart from the first one) were captured and styled by myself and in total took 4 days of non stop shooting. Not for the faint hearted – it is hard work but so rewarding … hope you enjoy the visuals!

Sharing Kosmosis Gin’s project. My services included the commercial photography and website design!

Creative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis Gin Creative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis Gin Creative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis Gin Creative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis Gin Creative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis GinCreative Director Darrell Fraser for Kosmosis Gin   

Food Photographer | Commercial Photographer | Beverage Photographer | Food Stylist | Event Stationery Designs | Content Creator | Social Media Marketer